We are delighted to bring you a Member Interview with Christophe Castagnera, Head of Strategy and Experience Advisory
What’s your golden rule?
Be Kind, Always.
Who has been your biggest influence?
Too many to mention.
What is your most hated business expression?
I love cats, so 'see if the dead cat bounces' but to be honest I have never heard anyone actually say it.
What’s the smartest business idea you’ve ever had?
Creating an experience advisory offer with Imagination to sell the thinking of experience design.
Which leader do you admire most and why?
Any leader who uses their talents to generate wealth and make sure its proceeds are fairly distributed - Abigail Disney, Bill Gates to name a few.
What is on your mind the most right now as a marketing leader?
How to keep improving the value of the experiences we create - in terms of emotional impact and in terms of ROI.
Why is being part of The Marketing Society important for your career?
There is a such a great blend of networking and learning - connecting with people and learning new skills is critical to success, and its fun too.
Why does marketing matter to you?
Marketing is about blending art and commercial acumen to engage people with stories and experiences - it can bring people together and create new ways of doing things.
Tell us something that’s not on your CV
I have 3 lovely kids who make me happy every day, but they keep me busy!
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