We are delighted to bring you a Member Interview with Baha Almasri, GM - Commercial Strategy
What’s your golden rule?
Creativity & Storytelling is the strategy, data is the compass, and impact is the goal.
Who has been your biggest influence?
My biggest influence has been my mentors and colleagues in the marketing world, this is where i get my influence from.
What is your most hated business expression?
We cant
What’s the smartest business idea you’ve ever had?
Storytelling approach, by utilizing each medium effectively. Where we had different communications across Offline, Digital, Podcast episodes production about hospitality & Tech, and a thought leadership interview for the CEO of Raddison. Another one for DP world where we also used branded content along with Digital. Many ideas that have been executed throughout the years.
Which leader do you admire most and why?
No one in specific, but im always drawn towards bold, hands-on, empathetic leaders
What is on your mind the most right now as a marketing leader?
Make an Impact
Why is being part of The Marketing Society important for your career?
Being part of The Marketing Society connects me with forward-thinking leaders who are shaping the future of our industry. It’s an opportunity to exchange ideas, learn from real-world experiences, and stay at the forefront of creative and strategic marketing, all of which directly strengthen my career and perspective.
Why does marketing matter to you?
Marketing matters to me because it’s where creativity meets strategy, turning human insight into stories that inspire action, build trust, and create real impact.
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