We are delighted to bring you a Member Interview with Anna-Karin Birnik, Fractional CMO | Freelance Consultant
What’s your golden rule?
Be curious about people and the world
Who has been your biggest influence?
My dad I think. Encouraging me to seek my own path.
What is your most hated business expression?
Kick the tyres
What’s the smartest business idea you’ve ever had?
hahaha! not sure I've had a smart business idea yet...
Which leader do you admire most and why?
Jurgen Klopp (ex manager of Liverpool FC) because of his people oriented leadership style
What keeps you up at night as a marketing leader?
How we as brand leaders can prove to the sceptics that investment in brand building drives business growth
Why is being part of The Marketing Society important for your career?
An opportunity to feel belonging with other marketeers around the world and to continue to build my network with interesting people
Why does marketing matter to you?
It's about understanding people, cultures and what drives behaviours that make marketing interesting
Tell us something that’s not on your CV
My first job was carrying books when I helped a library move.
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Published on 15 January 2025
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