This week we met Lynette pang, Assistant Chief Executive, Marketing Group, Singapore Tourism Board, who is speaking at our upcoming event Innovating the creative process with virtue.
What’s your golden rule?
Don’t let the odds stop us. If there is a will there is a way.
Who has been your biggest influence?
My grandmother - her tenacity, passion for her craft, frugality, positive mind-set and creativity never fails to inspire me.
What is your most hated business expression?
“Not possible. Can’t be done.”
How can marketers be braver?
Don’t seek perfection, embrace creativity. Manage risk by starting small & testing fast. But most importantly, be true to your brand purpose.
What’s the biggest risk you’ve taken in your career?
Quit the world’s then-largest internet company to join a non-profit theatre company to pursue a dream.
Which leader do you admire most and why?
Two leaders come to mind. Firstly, Lee Kuan Yew, Singapore’s founding father and first prime minister, for his unwavering vision, intelligence, charisma and conviction. He was brilliant at branding and a brand himself. Further from home, Barack Obama for his humility, liberal mindset and skillful diplomacy.
What’s your favourite word?
Tell us a secret?
I held 2 jobs in the 90s. My “day job” was a suit at Saatchi & Saatchi managing the Singapore Tourist Promotion Board account and my “night job” was a VJ at the local TV station interviewing pop stars such as Spice Girls, Backstreet Boys, Jewel, Alanis Morisette, Bjork etc!
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