Fellows Interview with Matthias Blume

We are delighted to bring you a Fellows Interview with Matthias Blume, VP Marketing Asean & South Pacific The Coca-Cola Company.

The Marketing Society Fellowship is our highest and most prestigious accolade awarded to outstanding marketing leaders who have achieved significant success in the markets they’ve worked in and made an active contribution to The Marketing Society and our industry more broadly.

What is your golden rule?

Everything will be good at the end, if it's not yet good it's not yet the end.
 

Who has been your biggest influence?

One of my very first bosses that gave me a feeling of being trusted and empowered.

What is your most hated business expression?

Let's take this offline.

What’s the smartest business idea you’ve ever had?

Products rooted in Street Drinks.

Which leader do you admire most and why?

Less one leader more a trait and behaviour people embody while using their position and experience to impact something bigger. Serena Williams is a great example who defeated all odds to become the #1 tennis player for an extensive time, persevered and now uses her statue and platform to support various social issues.

What keeps you up at night as a marketing leader?

Keeping up with the constant change around us and enabling my team grow.

Why is being part of The Marketing Society important for your career?

I enjoy the networking and ability to learn from the outside.

Why does marketing matter to you?

Helping solve consumer problems.

What does the word impact mean to you when it comes to marketing?

Being able to impact someone else, be it solving a consumer tension or helping someone on my team grow and develop.

Tell us something that’s not on your CV

I am the eldest of 6 kids and eventually I will open an ice-cream shop.

Not a member yet?

Now it's time for you and your team to get involved. Get access to world-class events, exclusive publications, professional development, partner discounts and the chance to grow your network.

Our Membership Speaks For Itself. Be part of it.

Or if you’d like to know more please leave your details in this form and we can reach out to you.

Published on 14 February 2025