We are delighted to bring you a Fellows Interview with Jane Stiller Chief Viewer Officer at ITV.
The Marketing Society Fellowship is our highest and most prestigious accolade awarded to outstanding marketing leaders who have achieved significant success in the markets they’ve worked in and made an active contribution to The Marketing Society and our industry more broadly.
What is your golden rule?
Focus on the things that matter
Who has been your biggest influence?
My grandmother - she was a force for good and, in her own language, a 'wise old bird'
What is your most hated business expression?
Circle back
What’s the smartest business idea you’ve ever had?
Launching ITVX to deliver digital growth for ITV.
Which leader do you admire most and why?
I found my short time with Archie Norman at M&S very formative - I really admired his ability to tell the truth and galvanise people into action
What keeps you up at night as a marketing leader?
I sleep well but measurement and effectiveness has never been more complicated and if I think about it too much my head definitely hurts!
Why is being part of The Marketing Society important for your career?
The Marketing Society is an amazing organisation who champions the value of Marketing in business growth. It's great to be amongst a diverse group of marketing leaders who are all learning and growing and are open to sharing their journeys.
Why does marketing matter to you?
Because it makes businesses grow.
What does the word impact mean to you when it comes to marketing?
Driving business growth.
Tell us something that’s not on your CV
I was a youth champion fencer.
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Published on 10 February 2025
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