Board Member Interview With Hanan Eissa

We are delighted to bring to you an interview from our new UAE board member Hanan Eissa, Vice President of Marketing & PR at Atlantis Dubai.

What’s your golden rule?

Marketing is not just 1P, it’s 4P’s!  
 

Who has been your biggest influence?

A combination of people who have supported me over the years including my mentor and ex-boss Darryn Wallace, my current boss Tim Kelly, and from a marketing perspective I love Seth Godin and Mark Ritson. 
 

What is your most hated business expression?  

The two words “I thought” really without thinking or asking. I hate being blindsided and I hate people making assumptions when a simple question would relieve so much pain and confusion.   
 

What’s the smartest business idea you’ve ever had?

Bringing Beyonce to the opening of Atlantis The Royal! 
 
 

Which leader do you admire most and why?

I don’t think there is one that I specifically admire, but I love leaders and people who are action orientated, who drive outcomes, conquer hardships and do things differently. I struggle with passivity and indecision, so I admire many leaders and people who have a vision and drive change. 
 

What keeps you up at night as a marketing leader?

Two things; one, the constant battle to justify the marketing function which I have been doing for more than 20 years. Two, that marketing has now been reduced to Instagram…
 

Why is being part of TMS important for your career?

Being part of TMS is exciting as it gives me a wonderful chance to give back to the marketing community with up and coming marketers, as well as engaging and learning from other marketers and being part of a marketing community that “understands”
 

Tell us something that’s not on your CV

I own 75 pairs of sneakers, I love sneakers 🙈. 

Published on 5 April 2024