Board Member Interview with Anja Petrovski

We are delighted to bring to you an interview from our new UAE board member, Anja Petrovski, Marketing and PR Director at Volkswagen Middle East 

What’s your golden rule?

Create a balance. I’m not willing to give up my career or being a mother.

Who has been your biggest influence?

My parents. Brought up by an incredibly loving mother and father who instilled in me that I could do anything I put my mind to. Today, thanks to them, I am a woman who is very much grounded and something I aspire to pass on to my daughter.

What is your most hated business expression?

Is it "content is king"? Or perhaps, "it's a no-brainer", or "it's a win-win situation"? These overused clichés have been thrown around so much that they don't mean anything anymore. So, let's get a little more creative with our words, shall we? 😉

What’s the smartest business idea you’ve ever had?

Read, Listen, Reflect - these are the resources I'd recommend to anyone seeking a brilliant business idea!

Which leader do you admire most and why?

Those who lead with humility. For me, this is the most important quality that every leader should possess.

What’s your favourite word?

Extra! It’s my own buzzword that I think can be applied to all situations. For me it’s positive, uplifting, and fun, something as a manager I try to apply to my working style. 

Tell us a secret.

Be yourself. I may work for a car company, but I’m no car fan! But that’s what’s fantastic about marketing, you don’t need to be an expert in what you’re marketing, you need to be an expert in who you’re marketing to! 

Want to be part of an incredible community of 400+ of the leading marketers in the UAE, Then apply today https://marketingsociety.com/application - choosing the UAE option and Member rate.