Ian Duncan
Innovation Director, The Lane Group
Ian Duncan is Innovation Director at Lane Group. Since 2008, his career has run through website development, search, CRO and measurement, which has given him a joined-up view of how brands get found and selected online. These days, Ian spends his time innovating in products and marketing workflows, and has built Lane's own tools for the new landscape, including Lantern, its marketing econometrics platform, and LEO, which maps AI visibility gaps and advises how to close them.