Hossam is the General Manager of Marketing at Nissan Middle East, where he serves as a leading growth generalist orchestrating the intersection of brand strategy, modern retail management, and precision marketing. With over 17 years of deep regional expertise across the UAE and KSA, Hossam has built a reputation for breaking down traditional silos—seamlessly connecting creative storytelling with advanced media buying and data-driven CRM operations.

A lifelong automotive enthusiast raised in the GCC car industry, Hossam specializes in engineering unified customer experiences (CX) that bridge online discovery with physical retail. Under his leadership, Nissan has launched pioneering regional transformation projects like Shop@Home and the Digital Aftersales Program, fundamentally rewriting the end-to-end customer lifecycle. Hossam is a constant champion of the next frontier of business: transforming raw data into intelligent, AI-driven strategic information that shifts organizational focus from passive data analysis to predictive, high-impact business decisions. 
An award-winning strategist with a mission to build & grow talents that deliver work in CX and Marketing Communication that achieve global recognition, Hossam remains anchored by a simple philosophy: digital transformation is merely the vehicle; ultimate customer loyalty, advocacy, and business evolution are the destination.