Holly Pither is MD and founder of Tribe PR. Tribe PR is an independent communications agency, specialising in earned media to help organisations of all sizes increase their brand advocacy. I am passionate about working in partnership with both B2B and B2C brands, earning them reputation, deepening their media relationships and most importantly generating revenue for them. Tribe PR knows that these people don't just buy brands, rather they join them. This means that good brand communication is all about engaging directly with people, understanding what makes them tick, responding to their needs and then consequently turning them into fans. These people then become brand advocates and do something every PR professional dreams of; they tell the brand’s story for them.