With over two decades of international marketing expertise, Gus has left an indelible mark across the automotive, tech, FMCG, and retail sectors. His journey from Europe to Asia Pacific showcases a rare blend of strategic insight and cross-cultural finesse.

Starting in automotive and Formula 1, Gus honed his skills in product launches and sports marketing before transitioning to agency life. There, he mastered integrated campaigns for global brands across EMEA, continuously pushing creative boundaries.

A move to Singapore in 2016 saw Gus leading major pan-regional initiatives, leveraging his talent for navigating complex markets and client needs. His approach combines robust strategic thinking with an innate ability to unite diverse teams towards common goals.

Now, as Business Director for Mahlab ASEAN, Gus is thrilled to spearhead the company's growth across the region. His mission: is to expand Mahlab's brand presence and business opportunities throughout Southeast Asia, applying his wealth of experience in B2B marketing, communications strategy, and brand development.

Gus's versatile leadership and passion for innovation continue to shape marketing's future in the dynamic ASEAN landscape.