Gui Ferreira

Gui Ferreira is a marketing craftsman with 21 years of global experience in building brands and business models with purpose, social impact, and sustainability at their core. Currently Global VP of Cadbury at Mondelez, and with prior leadership roles at Unilever and Danone, Gui has a proven track record of driving brand equity and sustainable growth across diverse markets and categories.
With 17 years of international experience — having lived and worked in Bangkok, Singapore, London, Paris, and Zurich — Gui has led multi-disciplinary, multi-cultural teams at all levels, championing innovation and cultural relevance. Known as a catalyst for positive change, he has consistently challenged the status quo, bringing bold, disruptive visions to life.
A firm believer that branding is a craft and that every marketer is a storyteller, Gui is passionate about creating transformative brand experiences that leave a meaningful impact on people’s lives and culture at large.