Greg Endean
Commercial Director, Northern Europe & UK, Beeswax
Greg Endean is Commercial Director, UK & Northern Europe for Beeswax, which enables sophisticated customers to maximise the commercial benefits of a programmatic platform designed for their unique business needs. The role includes driving growth through strategic revenue partnerships across the UK and Northern Europe.
Prior to this Greg was the UK Managing Director of Sociomantic, owned by Dunnhumby, working closely with such brands as Tesco, British Airways and Abercrombie & Fitch on furthering their programmatic strategies.
He previously worked in search engine marketing (SEM) and affiliate marketing. He founded Edition17, an agency that enabled small businesses to generate incremental sales from search and affiliate marketing, which was then acquired. This followed three years at Awin helping brands like Vodafone, Arcadia and DSGi, to build award winning affiliate strategies, and four years at Commission Junction before that.
