Greg Carton
Chief Brand Officer, Chaos Theory
Greg Carton is the Chief Brand Officer at Chaos Theory, a global crypto-native entertainment and gaming business redefining how brands and communities engage in digital worlds. He is responsible for shaping brand strategy, cultural relevance, and long-term growth at the intersection of blockchain, gaming, and entertainment.
Before joining Chaos Theory, Greg spent over two decades with Ogilvy in Asia. Most recently, he led WPP Open X for The Coca-Cola Company across ASEAN and the South Pacific, driving integrated marketing transformation across one of the world’s most complex and dynamic regions.
