Ghadeer Khub

In her role as Director of Creative, Social & Digital at DCT Abu Dhabi, Ghadeer oversees the creative engine within the strategic marketing and communications sector. With a focus on tourism, culture, sports, and events, she develops creative strategies designed to build genuine audience connections and deliver measurable outcomes. Her collaborative work contributed to Abu Dhabi becoming the most engaged destination channel on TikTok globally, earning her a place on Variety’s 2025 list of "30 MVPs of POVs" at Cannes Lions. Ghadeer remains dedicated to sharing Abu Dhabi’s unique story through social and consumer-facing activations, with social storytelling at the heart.