Gerry McCusker
Owner and Principal Advisor, The Drill Crisis Simulator
Gerry is the author of 'Public Relations Disasters' (Kogan Page 2005) and the owner and principal adviser of The Drill Crisis Simulator. With a Masters degree in Public Relations, university teaching experience in the UK and Australia and frontline firefighting experience of crisis and media issues, Gerry has consulted across multiple sectors including agriculture, construction, finance, IT and professional services. Gerry is professionally perfervid about embedding creativity amid considered strategy and was the key architect of The Drill simulation portal. He has also developed several easy-to-grasp frameworks and models pertaining to best-practice crisis response for clients from Melbourne to Minneapolis and Canberra to California.
