Gernot Friedhuber

Chief Executive Officer, Grace Group

Founder of Grace an Entertainment Marketing pioneering Opinion Leader Marketing and revolutionizing Product Placement in the US.

Responsible for product placements in movies like Ray Ban in Men in Black, Evian Waters in Sex in the City, Mc Donalds in 5 th Element, Red Bull in Ocean Eleven with Brad Pitt or Yes Man with Jim Carrey.

Creating Cultural Marketing Initiatives like the Red Bull Music Academy

Responsible for launching and marketing Red Bull in the US for 13 years till 2007 from 0 to 1,5 Billion cans per year. Executive Producer of the World Stunt Awards at ABC a Red Bull Production from 2001 till 2007, staring James

Cameron, Steven Spielberg, Arnold Schwarzenegger, Silvester Stallone, Sandra Bullock, the Rock, Dennis Hopper,

Bruce Willis, Matthew McConaughey and many more. Executive Producer of the Red Bull Hanger 7 opening event

Executive Producer of the reality series the American Racer at ESPN

Executing all entertainment related affairs of Formula 1 Red Bull Racing like Star Wars with George Lucas, Ocean Twelve with Brad Pitt and George Clooney and the Superman Promotion in Monaco

Sold Grace Entertainment Marketing to Red Bull 2007 Since 2008 Advisor to Gov Arnold Schwarzenegger

Co Founder of Brandview Entertainment Marketing Clients: IWC, Mercedes, LVMH Founder of www.smartflower.com

2013 Founder of the Austrian World Summit with Arnold Schwarzenegger Producer of Sabotage Movie with Arnold Schwarzenegger

Acquisition of Palmers AG, majority Shareholder. Retailer with over 380 outlets. Sold Palmers AG 2017 successfully 2014 Co Founder and shareholder of Kreisel Electric Inc. Sold Kreisel successfully to John Deere 2022.

Since 2023 CEO Co Founder Space Warner


This year our theme is IMPACT: the very essence of what being a marketer is all about. Join us for