Gemma Jones
Co-founder, School of Critical Design
Gemma Jones is a researcher and strategist specialising in cross-cultural insights, semiotics and design futures. She observes evolving cultural contexts and tunes into the details that shape human experience and behaviour. She works with teams and organisations to design strategies with bravery, imagination and relevance. Gemma is also a co-founder of School of Critical Design.
Cultural Researcher and Strategist Gemma Jones says, if brands are to be a guiding light in a messy world, they
In 2020, marketers need research approaches that help us explore the world as it really is: chaotic, uneven and simultaneously