Frank Cheng oversees Crimtan’s business in Asia, partnering with brands of all sizes and industries to optimise their programmatic campaign returns. He specialises in crafting strategies that attract new customers, convert prospects, and increase the lifetime value of existing clients.
 
With over 14 years of global experience in the advertising industry, Frank has a proven track record of guiding Fortune 500 companies like Cathay Pacific, Plaza Premium, Toyota, T-Mobile, and JCPenney in transitioning from traditional to digital media. Before joining Crimtan, he held senior roles at KAYAK and Sojern.