Fernando Machado


Fernando is a global marketer with a passion for growing brands and businesses. With more than 120
Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North
America, Fernando is known for pushing the creative boundaries to drive business growth.
Currently as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose,
modernizing the design, and inspiring the organization around brand development. Under Fernando’s
leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in
Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards
2018. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the
Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, and “Scary Clown Night”.
Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the
ranks working different product categories and brands, including Dove where he led the groundbreaking
"Beauty Sketches" (Titanium GP in 2013).

Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 - only person to ever win
twice), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most
innovative CMOs (2017 and 2018), by AdAge as top 50 most creative people in the business (2017), and
by Forbes as Top 100 Most Creative Minds in Business.

Last night I attended an insightful chat between Gemma Greaves and the “most-loved CMO in advertising” Fernando Machado
At this event we hear from Burger King's Global CMO, 'brand genius' Fernando Machado.