Fergus Mutch

Managing Partner, True North Advisors

Fergus is a renowned expert in campaigns, media relations and policy analysis. Between 2015 and 2020, he was the SNP’s Head of Communications and Research, leading on media strategy and policy research across five election victories and the EU referendum. As well as being a regular commentator on Scottish politics and economics, Fergus is recognised as an expert authority on energy and net zero policy. Fergus studied law at the University of Glasgow and University College London. When he is not working, he enjoys music, fishing and hill walking in the Cairngorms.  


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