Federica is the CEO of FirmDecisions. Before her appointment she was Managing Director for FirmDecisions’ global digital services. She joined FirmDecisions in 2015 from sister company Ebiquity where she was International Head of Digital for 5 and a half years Prior to that she was Managing Director of Fox Networks, a division of Fox International Channels, Head of International Supply at Advertising.com, and held various digital media planning and buying roles at Agency Republic, i-Level, and EHS Brann.