Being `in culture’ demands an evolving approach to stay relevant by driving and anticipating consumer behaviours + capturing the cultural spirit in fresh new ways.
Today’s most successful global brands have successfully tapped into culture, enabling them to resonate and create deeper relationships with their customers + consumers, while still remaining authentic to their brand.
Join us for our first in person event this year, in partnership with our friends at Diageo to uncover this important topic. Taking place on June 15, 4 – 6.30pm at Diageo, New York.
The aim of our global Uncomfortable conversation series is to create comfortable spaces to have honest conversations, where we spark provocative debate, encourage our speakers and guests to step outside their comfort zone, and push boundaries.
Our experts will kick off the conversation and share their experiences and insights on the latest thinking. From how to identify real integrated opportunities that feel authentic, how to get a brand into culture to what brands should be doing that they’re currently not. You will hear from:
• Jamie Hakim, Diageo Brands in Culture, Gin. Rum. Tequila
• Jeff Burroughs, Founder/CEO, Whtwrks
• Chris Garbutt, Co-President Virtue and Chief Creative Officer for VICE Media Group
You will also have the chance to discuss, debate and share your thoughts on this important topic over cocktails and hors d'oeuvres. Save the date and come along to connect in person with new and familiar faces.
Book your space here
If you're a member in New York, book your complimentary space below. If you're not a member, register your interest below and a member of the team will be in touch.
