Uncomfortable Breakfast: The Malaise of the Middle | New York

Maybe it’s not the tech killing creativity. Maybe it’s the marketers. 

We’ve never had more data, insight or technology at our fingertips. AI can predict, optimise and personalise faster than ever. And yet, brand work has never felt flatter.

Different brands. Same beige.

The problem isn’t the machines. It’s the mindset.

Technology has made the middle easier to reach, but creativity has never lived in the middle. In this provocative Uncomfortable Breakfast, Gush Mundae, Founder & CEO of Bulletproof, challenges marketing leaders to consider whether our obsession with optimisation is squeezing originality out of the work and the responsibility that creates for marketers to make room for instinct, embrace disruption and reward originality over reassurance. 

The Uncomfortable Breakfast brings marketing leaders together to tackle the conversations that are often the hardest to have.

This series creates comfortable spaces to have honest conversations, bringing together our powerful and influential network to share challenges in an open environment. This is where we spark provocative debate, encourage our speakers and guests to step outside their comfort zone and push boundaries. As an industry, we far too often just scratch the surface of problems, but in these events, we aim to delve a little deeper into business challenges offering up alternative perspectives and fresh ideas to address them.