The Marketing Society Scotland’s Under The Spotlight series is a chance for Business Leader Members to join us for a no holds barred, informal conversation that aims to dig deeper into experiences and give our audience insights that they would not get at other marketing events.
Our final Under The Spotlight session of 2019, which will take place on Thursday 14 November at The Balmoral Hotel in Edinburgh.
We’re thrilled to announce our next guest speaker for the event will be Marketing Society Brave Leader of the Year Mitch Oliver, Global Corporate Brand and Purpose Director at Mars.
With over 20 years experience in the consumer-goods industry, Mitch joined Mars UK, a private and family-owned company, on the graduate programme in 1995. Since then she has held a variety of roles across the business including Sales and Manufacturing, before moving into marketing positions at a local, regional and global level.
Mitch has a particularly strong marketing background, moving from Galaxy Brand Manager to European Brand Portfolio Manager, and prior to her existing role served as UK Strategy Director, until eventually landing her dream job as VP of UK Marketing with a team of 50 Associates – what Mars call their employees.
Mitch not only manages the Mars portfolio of chocolate brands, but also sits on the UK Business Management Team where she makes key decisions that shape the business as a whole.
More recently, one of Mitch’s proudest moment at Mars has been the latest work to champion inclusivity across all brand communications; with Mars’ latest series of MALTESERS advertising campaigns focused around disability. Mitch believes that as one of the biggest advertisers in the UK, Mars has a responsibility to create content that celebrates modern Britain in all its diverse glory. Mitch, along with the UK Marketing team, has pioneered the work on Mars UK’s advertising campaigns becoming more intentionally inclusive, where brands can connect with consumers from all different backgrounds and viewpoints.
Mitch is an active supporter of women in business and has mentored a number of women at various points in their careers at Mars over a number of years. She is also a passionate supporter of working parents and is proud to have role modelled working flexibly and championed developing great talent at all life stages. Mitch was also named one of “100 Women to Watch” in the Female FTSE Report in 2015.
We are delighted that chairing the session will be our Chief Executive, Gemma Greaves. Join Gemma and Mitch as they have a no holds barred conversation discussing how we as an industry can be braver, taking risks and celebrating failures as well as personal leadership, the future and being human.