SSE Hydro

Scotland: Industry Insights with SSE

That’s Entertainment! Supporting Scotland’s Music Future

The SSE Hydro, 21 October, 5pm to 7pm

Join us for Industry Insights with SSE on Monday 21 October at SSE Hydro, in Glasgow. 

The theme of this session is That’s Entertainment! Supporting Scotland’s Music Future. We’ll be joined by some of the key players in Scotland’s music industry including: Colin Banks, Head of Sponsorship at SSE, Fiona Crichton, Head of Partnerships at SEC, Colin Spence, Founder of Material and Aarti Joshi, Head of Marketing, Communications and Sponsorship at DF Concerts.

Our speakers will share key insights into how true partnerships between rights holders and brands can deliver higher returns, the key role that the promoter plays in attracting world class artists and shows and how measurement and insight are essential in delivering robust business cases.

Scotland has long been famous for its engaging and innovative music scene and its fans are renowned for their enthusiasm and energy. We will look at how Brands, venues, promoters and agencies are adapting in an ever changing and demanding market, ensuring they continue to meet customer’s demands. We will also show how working together can deliver even greater success, not just in delivering fan satisfaction but ensuring that all involved are getting a return on their substantial investments.

This event is free for Marketing Society Scotland members to attend and tickets for non-members are priced at £35 + VAT.


Colin Spence


Colin Banks

Head of Sponsorship & Reward, SSE

Fiona Crichton

Head of Partnerships


With thanks


The SSE Hydro
Exhibition Way Stobcross Road, G3 8YW, United Kingdom
Dress code
Business Casual