The Marketing Society Cannes

Riviera Rendezvous, in partnership with BCG

The Title of CMO: Helpful or Harmful?

18 June, 12pm to 2pm

Register your interest

Riviera Rendezvous, in partnership with BCG - The Title of CMO: Helpful or Harmful?

Brand-side marketers, don't miss this exclusive invitation-only event in partnership with BCG on the evolving role of the CMO.

No role in the C-suite has evolved as meaningfully or as quickly as the CMO over the past few years. A confluence of trends is forcing CMOs to rethink their role — including who they are as leaders, how they operate their function, and how they measure success. In the face of cost pressures, tech innovations, and increased scrutiny of marketing effectiveness, CMOs need to keep their eye on driving sustainable growth and set their teams up for the long term. Yet, the CMO title has not yet evolved to reflect this broadened scope.

Limited spots are available, so register your interest below.  Alongside other top CMOs, join BCG and The Marketing Society, to discuss the evolving role of the CMO, and how you can strengthen your function while building a rewarding career.

THE DETAILS

Date: Tuesday 18 June

Time: 12.00 - 2.00 PM

Location: BCG Cabana (details provided upon registration)

To register your interest, please email Silvia in our team by clicking the button below.

 

in partnership with 

The Marketing Society Cannes 2024