Purpose, Stakeholder Capitalism and COP 28

in partnership with Mubadala

1 February, 8:30am to 10:30am


Taking place on Wednesday 1 February in Abu Dhabi, in partnership with Mubadala. 
This event will feature prominent Abu Dhabi entity speakers talking about what it means to be a purpose-driven brand, and how best to leverage sponsorships and partnerships based on purpose around ESG - especially in the lead up to COP28.
We will hear from: 

  • Mohammed Ahmed Alsiddiq, Head of Integrated Marketing and Partnerships. Mubadala
  • Eleanor O'Keeffe, Senior Director, Corporate Sustainability, EMEA, Edelman and former Head of Marcomms for COP26

You will leave this session, knowing more about what purpose can do and mean for an organisation – for its customers and its people. You’ll understand how to look at your own organisation’s purpose and understand how that purpose can be effectively communicated and leveraged. 

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Members: This event is complimentary as part of your membership, book now to reserve your place
Non-members: Our events are predominantly for our members but please register your interest below and a member of the team will be in touch