Next Brave Thing: Innovating at the Speed of Culture

New York

We're excited to finally be back for a face-to-face dinner with our New York members, and we're kicking it off with a fascinating and extremely topical discussion.

6:30pm to 9:00pm // 20 October 2021

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In partnership with our friends at Virtue, the creative agency powered by VICE, we will discuss what it takes to stay relevant in a world where audiences are evolving at the speed of culture.

Audiences are now more in control of advertising they opt in for, combined with a whole generation disappearing into new platforms. We will discuss how a culture-first approach gave rise to success stories such Coca-Cola auctioning their first NFT, Logitech featuring the most decorated track & field Olympian, Allyson Felix and Youth focused fashion brand delivering the world's first digital only fashion collection with a sustainability message (and taking home a Cannes Lion Grand Prix by doing so).

The evening is intimate and informal, and a chance to share thoughts and opinions over great food and drinks. 

This event is invitation-only

To register your interest in attending this event, please email [email protected]

 

Venue

Zuma

Date

20 October 2021