Next Brave Thing: Innovating at the Speed of Culture

Face-face in New York with our partners at Virtue

Zuma, October 20, 6:30pm to 9pm

Register your interest

In partnership with our friends at Virtue, the creative agency powered by VICE, we will discuss what it takes to stay relevant in a world where audiences are evolving at the speed of culture.

Audiences are now more in control of advertising they opt in for, combined with a whole generation disappearing into new platforms. We will discuss how a culture-first approach gave rise to success stories such Coca-Cola auctioning their first NFT, Logitech featuring the most decorated track & field Olympian, Allyson Felix and Youth focused fashion brand delivering the world's first digital only fashion collection with a sustainability message (and taking home a Cannes Lion Grand Prix by doing so).

The evening is intimate and informal, and a chance to share thoughts and opinions over great food and drinks. 

This event is invitation-only

To register your interest in attending this event, please email [email protected]




261 Madison Ave, New York, NY 10016, United States