We're excited to be hosting an exclusive dinner alongside our friends at Gain Theory, on Tuesday, 4 June to discover the truth about personalization - is it the future of marketing or another over-hyped myth?
This is the first in a new series of special ‘The Next Brave Thing’ discussions, curated to debate crucial, current topics in an intimate setting with a select few of New York's most senior client-side marketers, hosted by Marketing Society New York board member, Michelle Froah.
We’ll discuss the following:
- The importance of ensuring one-to-one marketing is part of the overall mix - whilst juggling the restrictions of data privacy requirements.
- Which actions CMOs can take towards personalization without wasting time and avoiding the hype.
- How, if done well, personalization can lead to a clear competitive advantage.
Register your interest
This is an invitation-only dinner but you are welcome to register your interest to attend by emailing Lauren.