Ignite change. Spark growth. Light the way.
The Marketing Society Annual Conference is back and it’s going to be bigger than ever. Taking place on Wednesday October 11, 8.30am – 12.30pm at TikTok, (151 W 42nd Street).
In partnership with MBAstack, our Conference is a day for new ideas, making new connections, a time for creativity and sparking debate, with a lineup of diverse and dynamic speakers who tell unforgettable stories that help ignite change.
The concept of this year’s theme, illumination, is a powerful one. Great marketers and great changemakers light up a path for people. They bring brightness, warmth, and clarity. The best leaders are aware of the shadow they cast and the light they shine, to illuminate others and show clearly the way forward.
SPEAKERS
- Sofia Hernandez, Global Head of Business Marketing, TikTok
- Krystle Watler, Head of Creative Agency, TikTok
- Jon Hussey, Content Director, Advancement Marketing and Engagement at Dartmouth College.
- Michelle Froah, Global Chief Marketing Officer, ETS
- Shelley Diamond, CMO, UNICEF
- Martha Boudreau, Chief Communications and Marketing Officer, AARP
- Lynn Richardson Godfrey, EVP, Chief Marketing Officer, The Leukemia & Lymphoma Society
- Margaret Molloy, Global CMO, Siegel+Gale
- Matt Scheckner, Chairman, Advertising Week
- Lynn Teo, CMO, Northwestern Mutual
- Catherine Newman, Former, EVP, Marketing, WWE
AGENDA
Welcome
Journey of a Brave Women
She is the first disabled Latina woman to climb Mt. Kilimanjaro, and has become a strong advocate for the disabled community, bringing awareness to the lack of wheelchair access for disabled people.
In conversation with Dartmouth College.
Jon Hussey, Content Director, Advancement Marketing and Engagement will sit down with Nicola Nimmo, Managing Director, MBAstack to discuss how they are leading the charge with a data and digital transformation for their fundraising team and how to balance innovation with the rich culture of an historic organization. Hussey is a Webby and Emmy-award winning digital leader who has spent more than 15 years building social media, web, marketing and content strategy at universities, including Dartmouth College, George Washington University, and American University. From his beginnings as a sports journalist at the Boston Globe to building a digital strategy for Dartmouth College’s Advancement division, Hussey has used his passions for storytelling and technology to push each organization he has worked for to evolve and innovate.
Changemakers Conversation. Shining a light on mission-driven brands.
This session will shine a light on mission-driven brands. We will hear from CMOs on what non-profits are doing to lead the way and drive change. From addressing the unique challenges and opportunities non-profits face, working with limited resources, and answering to different stakeholders, we will explore the role of the CMO as a changemaker and what all CMOs can learn from the CMOs of non-profits. We’ll hear from:
- Michelle Froah, Global Chief Marketing Officer, ETS
- Shelley Diamond, CMO, UNICEF
- Martha Boudreau, Chief Communications and Marketing Officer, AARP
- Lynn Richardson Godfrey, EVP, Chief Marketing Officer, The Leukemia & Lymphoma Society
- Margaret Molloy, Global CMO, Siegel+Gale (moderator)
BREAK
Under the Spotlight with Sofia Hernandez, Global Head of Business Marketing, TikTok
Krystle Watler, Head of Creative Agency, TikTok will sit down with Sofia for an insightful conversation. Sofia will share insights that marketing leaders can learn from and be inspired to do something differently. We are interested in the untold stories, challenges that have been faced and overcome, brave decisions that have been taken, making the invisible visible and understanding how we as leaders can make a positive impact at work and on society as a whole.
Keynote. Beyond the First 100 Days - a CMO's approach to transformation and change
- Lynn Teo, CMO, Northwestern Mutual will explore how she transformed her new role over a year - from the challenges faced to the hard decisions made.
In conversation with Matt Scheckner. An Advertising Week Preview
We’ll explore the top trends marketers need to know about and the importance of being a gamechanger with Matt Scheckner, Chairman, Advertising Week.
Keynote: The ‘why’ behind consumer behavior with Catherine Newman, EVP, Marketing, WWE
Catherine is a global leader in Marketing with 20 years’ experience, most recently as Executive Vice President, Marketing at WWE. Prior to this she was the first CMO at Manchester United FC and held senior Marketing roles within the Times Newspapers, News Corp and the Financial Times, London. Catherine is most energized when unlocking growth across the value chain by bringing a fan / consumer first approach to the whole organization.
In this session Catherine will discuss how the 'why' of consumer behavior disrupts everything and how to make change happen in legacy businesses.
BOOK YOUR PLACE TODAY
- Members: This event is complimentary as part of your membership, book now to reserve your place
- Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and offer a chance to meet and connect with great minds. If you are interested in joining us as a taster of the value membership can offer, please register your interest to [email protected] and one of our team will be in touch to confirm if a place is available.
OUR SPEAKERS
