The New Fabric of Life | Shape your year with the Fjord Trends 2022

Accenture Exchange at Expo 2020 Dubai, 15 February, 6pm to 9pm

In today’s ever-evolving world, marketers are constantly confronted with a growing list of new choices to make. 

These choices go beyond the business; they can impact our world and its structure in more ways that we can imagine. Shifting people’s relationships–with colleagues, brands, society and those they care about–is at the heart of what marketers do. 

This year, Accenture’s Fjord Trends explores the need for CMOs and leaders to respond to the all-encompassing changing dynamics in consumer preferences and in all relationships–the threads that form the new fabric of life. 

Join us on Tuesday 15 February, 6-9pm at Accenture Exchange, as part of Expo 2020 Dubai. 


6.30-7.15pm | Fjord Trends with Luis Arnal

Luis Arnal, Managing Director, Accenture and Global Co-Lead, Fjord, will reveal the major trends that are set to make waves in marketing and business strategies for the year ahead. 

From individual growing independence, to the cultural evolution of the metaverse and its enterprising value in creating collectiveness, discover more on the latest topics on marketers’ minds and how these trends will alter relationships between people and brands. 

7.15 – 8pm | Under the Spotlight

Following the presentation, we will be hosting an Under the Spotlight. Moderated by Mohammed Ismaeel, we’ll hear from Michelle Walsh is the Senior Director of Marketing and Communications at Majid Al Futtaim, to see how those major trends are playing out in business.

We’ll finish the evening with a Q&A so that you can ask the experts your questions, and a reception so that you have plenty of time to make some new, positive connections.


Due to Covid19 restrictions, spaces are limited to ensure social distancing and registrations will be taken on a first-come first-serve basis. 



Michelle Walsh

Senior Director of Marketing and Communications at Majid Al Futtaim


Accenture Exchange at Expo 2020 Dubai
The Partners Hub, 5th floor, overlooking Al Wasl plaza Mobility District., United Arab Emirates