stadium - pexels

Maximising the impact of partnerships | FIFA World Cup

26 October, 8:30am to 10am

The FIFA World Cup Qatar 2022™ offers brands and business an enormous international marketing platform, reaching millions of people around the world. In order to stage an event of this scale, commercial partnerships are vital. And of course, it works both ways with businesses and brands able to increase awareness and promote their products to this vast global audience.

Among our speakers is Grace Murphy, Area Manager UAE, Oman, Bahrain at Budweiser the exclusive beer of the FIFA World Cup Qatar 2022 ™, who will talk to us about the partnership around the Bud X FIFA FANFESTIVAL DUBAI and what they are doing to maximize its impact plus we’ll be discussing how all businesses can benefit from creating effective collaborations. We will also be joined by Peter-John Morilly; Director Key City, Dubai adidas - the official supplier of the most important football tournaments in the world including the FIFA World Cup™. Last but by no means least  - Sally Edwards; Senior Advisor, Leisure Events and Festivals at Dubai Economy and Tourism (moderator).
We hope you can join us for an informative and enjoyable morning as we get under the skin of what is often described as an essential marketing tool. 

Save the date

Date: Wednesday 26 October
Time: 8.30 – 10.30am
Venue: Meta offices, Dubai Internet City

Members: This event is included in your membership, book now to reserve your place
Subscribers: Not available at this tier
Non-members: Our events are predominantly for our members but please register your interest below and a member of the team will be in touch