For many of our members, one of The Society’s key benefits is access to inspiration and stimulation.

To assuage curious natures; to discuss what they've learned and how to turn this knowledge into business success. 

A number of our members are keen readers and enjoy discussing business and leadership books. Others don’t have time or don’t read, but enjoy hearing about the insights from these books. Book clubs are also great ways to connect within a community.

That's why we've introduced our new Book Circle series. Each chapter features a published author in our community, with group conversations led by a Society Fellow. Together, we'll explore the insights and implications of the book.

Chapter One: Alchemy

To be brilliant, you have to be irrational.

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t.

Join us for the first in our brand new Book Circle series on 17 March. Author and Ogilvy advertising legend Rory Sutherland leads our first session, as we focus on his book Alchemy: The Surprising Power of Ideas That Don't Make Sense.

In the book, Rory reveals that marketers must bypass reason to influence people's choices. "The best ideas don't make rational sense: they make you feel more than they make you think". Our Book Circle gathers just twenty of our members to take a deeper dive into some of the stories and insights the book holds, as well as share their own thoughts, opinions and spark some interesting debate. 

Revelatory and entertaining ― The Sunday Times

Sutherland’s book touches on many facets of life, but all come down to the importance of “psycho-logic”, or non-rational factors, in how we make decisions and how problems can be solved ― CAMPAIGN magazine

Reading Alchemy was, as its title promised, the process of turning paper and print into gold. Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book. ― Robert Cialdini, bestselling author of Influence, Yes!, The Small BIG and Pre-suasion

About the Author

Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book, he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

Details

Streaming virtually 
Date: Thursday 17 March
Time: 12 - 1pm GMT | 3 - 4pm GST | 7 - 8pm HKT/SGT

Author: Rory Sutherland
Host: The Marketing Society Fellow, Sheila Hooper

Book now below

There are only twenty spaces available for our Book Circles to allow for conversation together, first-come first-serve. Book your place now to ensure you don't miss out.