Join The Marketing Society and leading industry experts from the financial services sector as we discuss why continuing to invest in advertising for long-term brand building during challenging times is critical.
We know marketing budgets are under great pressure from the boardroom and CFOs may lack alignment and are skeptical about the business value delivered by consistent brand building investments. To counter this challenge, CMOs need to showcase how marketing directly drives ROI and why fostering a synergy between the CMO and CFO is imperative in achieving marketing triumph.
You'll walk away from this event understanding how an alliance between the CMO and CFO can strengthen brands and propel business growth.
The event will kick off with Maura Fogarty, Singapore Bureau Editor for BBC News, presenting the current and future economic outlook, key news and business stories.
We'll then be joined by a panel of influential speakers to share their perspectives on marketing to the CFO plus to answer any questions you may have:
- Stephanie Ng, Global Head of Marketing, Wealth and Personal Banking, HSBC
- Omar Malik, CFO Hong Kong & Macau, HSBC
- Katy Xu, VP, Greater China, North Asia and Philippines, BBC Global News
Moderated by Sophie Devonshire, The Marketing Society CEO, who will be joining us for this exciting event!
There will also be plenty of time to continue the discussion over drinks and canapes after the main event.
Date: Tuesday 12 September
Time: 6:30pm - 9:30pm HKT
Location: Soho House & Co, 33 Des Voeux Road W, Sheung Wan, Hong Kong
Hosted by: Sophie Devonshire, CEO, The Marketing Society
With thanks to our partner, BBC Studios for supporting this event.
Who can attend this event?
- Members: This event is complimentary as part of your membership, book now to reserve your place
- Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please register your interest by booking a place and we will contact you to confirm. Please note this option is only available to non-members who haven't attended a event in the last 12 months and are senior marketers (no sales roles).