Join us for a practical session designed to bring you bang up to speed on all things TV advertising.
Understanding TV will help you as a marketer to deliver more for your brands, to get more from your media investments, and to ask the right questions of your agencies. Whatever your marketing disciplines, this workshop will help to boost your critical skills and knowledge for use across the industry.
In just 2-hours you’ll gain a comprehensive understanding of today’s TV advertising landscape and how it can help brands of all sizes to ultimately drive growth. Touching on everything from the latest trends in TV viewing and the impact of streaming services, to measurement, inflation, and advanced TV solutions for advertisers - you’ll walk away with the confidence and know-how to discuss the evolving world of TV and how you can use it to deliver results for your brand.
What to Expect
A 2-hour session via Zoom, delivered by two TV experts and instructors from Thinkbox’s award-winning online training course, TV Masters.
More about Thinkbox
Thinkbox is the marketing body for commercial TV in the UK. They work on behalf of Channel 4, ITV and Sky to help brands get the best out of today's TV in all its forms.
Timings: 9am - 11am BST I 3pm - 5pm HKT/SGT I 12pm - 2pm UAE
Book your place
Free of charge for corporate members (of The Marketing Society)
£350 per person for non-corporate members
Non-members must fill in a short form to register your interest - we will then be in touch to complete your booking. Both members and non-members can use the book button below for this process.