Join us for an insightful morning as we deep dive into the state of Hong Kong creativity.
In 2023, over 600 prestigious Lion statues were awarded globally, with only two finding their way to Hong Kong. Similarly, at Spikes Asia in March 2024, just one campaign from Hong Kong received recognition.
What lies behind these numbers? Is Hong Kong's creative output truly lagging international standards? Are our campaigns not effectively showcased? Or perhaps, is there a declining interest in engaging with international awards?
This event aims to conduct an in-depth analysis of the current state of creativity within Hong Kong's marketing industry. We will spotlight local standout work that may have missed international acclaim for various reasons. Furthermore, we'll explore actionable strategies to reignite Hong Kong's presence on the global marketing stage.
Key Highlights:
• The State of Hong Kong Creativity: Andreas Krasser - CEO of DDB Hong Kong, will share insights into the state of Hong Kong creativity including the challenges and opportunities.
• Review examples of standout work: We'll go through standout campaigns, as shared and voted for by our members and board.
• Panel of Perspectives: We’ll be joined by Justin Bonnett - Regional Head of Marketing for JLL, Carol Lam, Director - Corporate Brand for Link REIT and Chris Kyme, Co-Founder & Creative Director for kymechow, as they share their perspectives on how to put Hong Kong on the world stage as well as discuss the standout work
.
With thanks to Google for hosting this experience
Event Details:
Date: Wednesday 12 June 2024
Time: 8:30am-10:30am
Venue: Google HQ - Level 21/F, Tower 2, Times Square, 1 Matheson St, Hong Kong
BOOK YOUR PLACE NOW
Who can book on to this event?
Members: This event is complimentary as part of your membership, book now to reserve your place. You may secure your place by logging into your membership portal.
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For any questions, please email [email protected]
By Invitation: We welcome you to join this event if you have received an invitation by The Marketing Society Board Members, Speakers and Google. The link to register will be in your invitation.
Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior marketers (no sales roles).
