Football is more than a game.
Football isn’t just a game, it’s identity, influence and a cultural engine that shapes nations. And with the 2026 World Cup fast approaching, the sport is stepping onto its most globally electrifying stage yet.
In partnership with Wasserman, one of the world’s leading sports and entertainment agencies, this event brings together global insight and local ambition to explore what the World Cup truly represents for the Kingdom. As Saudi Arabia accelerates its journey toward Vision 2030, we’ll unpack the commercial power of football, the shifting landscape of fandom, and the nation’s rising influence on and off the ground.
With Al Hilal’s headline-making win over Manchester City, Ronaldo’s renewed commitment, and the growing international presence of Saudi clubs, the Kingdom’s football story is no longer emerging it’s taking centre stage.
Venue
TBC, Riyadh, Saudi ArabiaDate
19 January 2026Time
7:30 PM - 10:30 PMDress Code
Smart CasualWHAT TO EXPECT
A clear look at football’s growing cultural and commercial power
Local perspectives on how Saudi clubs and federations are shaping long-term legacy
A high-energy evening connecting marketers, sports leaders and industry shapers
Practical insights on how brands are using football partnerships to reach new audiences
TICKETS & PRICES
BUSINESS TEAM MEMBERS
This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
INDIVIDUAL MEMBERS
Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page
NOT YET A MEMBER?
Our events are predominantly for our members but please register your interest (via the button at the top of the page) and one of our team will be in touch to confirm if a place is available.
SUBSCRIBER/DIGITAL MEMBER
This event is not available for your tier of membership, consider upgrading by contacting [email protected]