Inspiration: Future Leaders #1 | Scotland

As many of you will know, our Future Leaders programme has been developed over several years to provide insight, inspiration, and practical takeaways for members aspiring to senior roles within our industry.

As part of the 2026 programme, and in partnership with headline partner The Lane, we are delighted to welcome Samantha Isac, Global Marketing Manager of Laphroaig. Samantha will share how Laphroaig partnered with acclaimed actor Willem Dafoe to bring the brand’s bold, uncompromising character to life through cinematic storytelling on Islay.

In this session, Future Leader Members will gain:

• A clear, practical understanding of what it takes to deliver campaigns involving high-profile talent
• Insight into the planning, opportunities, and common pitfalls of working with high-profile individuals across channels
• Increased confidence in managing budgets, timelines, and risk within complex campaign delivery
• A stronger appreciation of the craft and expertise behind high-quality marketing delivery

Places are limited - book now to secure your spot.