Inspiration: Back to the Future with Phil Barden | UAE
UAE
8:30am to 10:45am // 29 October 2025
Register now
What can the past teach us about the future of marketing?
In a world increasingly driven by machine learning and AI, one thing remains constant the way our brains are wired. While technologies evolve, human behaviour is still shaped by ancient instincts and decision-making patterns.
This session looks back at what science and academia have uncovered about how people think, feel, and act and how marketers can use these insights to create more effective, efficient, and emotionally resonant campaigns today.
Whether you're crafting a campaign, optimising a strategy, or trying to truly connect with your audience understanding the fundamentals of human decision-making can be a game-changer.
Venue
Google Office, Innovation Hub, Building 2 - Level 5 - Dubai Internet City - DubaiDate
29 October 2025Time
8.30 - 10.45amDress Code
Smart CasualWhat to expect:
- A clear framework for how the brain processes communication and makes brand choices
- The key principles of attention, understanding, and motivation, brought to life through real-world campaigns
- The remarkable T-Mobile case study: how behavioural science helped grow the brand from $8bn to $85bn
- How to apply these proven principles alongside AI and machine learning, with examples from global brands
Expect bold thinking, inspiring insights, and tools to help you make smarter marketing decisions in an ever-evolving landscape.
TICKETS & PRICES
BUSINESS TEAM MEMBER
This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
INDIVIDUAL MEMBERS
Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
NOT YET A MEMBER?
Our events are predominantly for our members but please register your interest (via the button at the top of the page) and one of our team will be in touch to confirm if a place is available.
SUBSRIBER/DIGITAL MEMBER
This event is not available for your tier of membership, consider upgrading by contacting [email protected]
