From blam to glam - how DC Thomson uses audience insight to drive brand growth
How is one of the UK's oldest media companies using advanced audience insight to connect with communities and grow its audiences, from lifestyle titles to local news and cherished comics? In this session you will have the opportunity to hear from three diverse elements of the DC Thomson portfolio (The Beano, Stylist and The Courier) and find out how they have used innovative audience insight to drive transformation, partnerships and growth.
Chaired by Carol Prest, speakers include:
- Tom Miller, Chief Transformation Officer, DC Thomson
- David Clegg, Editor, The Courier
- Sophie Robinson, Managing Director, The Stylist Group
- Mike Stirling, Creative Director, Beano Studios
Following the session, guests will enjoy an exclusive tour of the V&A Dundee with drinks and a chance to catch up with fellow members and friends.
The session officially starts at 3pm but anyone travelling from Glasgow or Edinburgh by train can gain access from 2pm. DC Thomson are kindly providing tea/coffee and a light late lunch.
Train times
13:29 Edinburgh – 14:41 Dundee
12:39 Glasgow – 14:05 Dundee
18:41 Dundee – 20:11 Edinburgh
18:55 Dundee – 20:04 Glasgow
Member tickets are included as part of your membership, please use the button below to book.
Speakers
Carol Prest
Head of Insight, DC Thomson
Tom Miller
Chief Transformation Officer, DC Thomson
David Clegg
Editor, The Courier
