Join The Marketing Society and Kantar virtually, for IGNITE 2023: Building Breakthrough Brands, where we bring together an exclusive lineup of Kantar experts alongside marketing luminaries.
What we'll cover:
Defending differentiation: Mark Ritson, Columnist & former professor, PhD Marketing
Once upon a time brands were warned to “differentiate or die”. Then the Ehrenberg Bass Institute swung the marketing pendulum wildly from one extreme to the other arguing ‘meaningless distinctiveness’ was the key. Mark disagrees. In this session, he challenges this thinking and explores how differentiation is a legitimate, incredibly valuable branding prerogative.
Panel discussion: What breakthrough brands do differently in practice
Join Sophie Devonshire, CEO The Marketing Society, Mark Ritson and Rebecca Dibb-Simkin, Chief Marketing and Product Officer, Octopus Energy Group and hear how building breakthrough brands requires more than just theory. In this no-nonsense panel, you’ll hear exactly what it takes in practice to convert data and insights into breakthrough growth from those who’ve been there. Expect the unexpected!
Kantar BrandZ Most Valuable UK Brands 2023: Martin Guerrieria, Head of Kantar BrandZ, and Adele Jolliffe, Head of Brand Consultants, Kantar
Join us as we reveal the results of the Kantar BrandZ Most Valuable UK Brands! You’ll get an exclusive deep-dive from Martin and Adele into how the Global and UK’s Top 75 brands’ values changed in 2023 – and what this means for growth hungry businesses seeking to drive breakthrough growth in 2024.
IGNITE - Building breakthrough brands (virtual event)
Wednesday, 04 October 2023
11:00am -1:00pm BST | 2:00pm-4:00pm GST | 6:00pm-8:00pm SGT/HKT
Who should attend this event?
We invite members and non-members to experience this event, simply register at the booking link and further details will be sent.