The Great Marketing Declutter

For marketers today, change can feel relentless.

Purpose has taken precedence as a key business function in answer to customers’ changing values—and shrinking budgets, increased pressure to lead on CX and drive growth are all part of the daily marketing juggling act.

Add this to a digital era with more channels, more touchpoints and ultimately, more work. Are you and your teams thriving, striving or just barely surviving? 

What marketing needs more of is less, according to Accenture. We’ve teamed up to find out what it takes to create a ‘Great Marketing Declutter’, and you’re invited—Wednesday 17 November, 6-9pm, as part of Expo 2020 Dubai at Accenture Exchange.

About the session

TJ Lightwala, Managing Director, Accenture Interactive Middle East will share findings from Accenture’s latest study, and how certain marketing organisations are outperforming their peers in revenue growth, profitability and customer satisfaction. 

The presentation will be followed by a panel, hosted by Ebru Tuygun, Regional CMO, Accenture Middle East with three leading CMOs. They’ll explore how a small group of marketers are thriving despite constant market disruption–by seizing the pandemic as a chance to redefine what they do, how they do it and the overall role of marketing in business to drive growth.

Our Panel

• Maria Gedeon, CMCO, Chalhoub Group
• Terry Kane, Director Marketing – Europe, Middle East & Africa, META
• Firdaus Shariff, Vice President of Marketing, Communications and Digital Customer Experience, Schneider Electrics

Discover how to focus on what really matters, discard what doesn’t and rewire the rest and register your interest below.