In line with our mission to help marketing professionals succeed in their careers and make a positive impact, we have designed our Global Conversation series to explore the latest industry opportunities and challenges.
This month we'll focus on the impact of AI on marketing and business. How is AI transforming the way companies operate? What are the risks and ethical concerns?
Our panel of Marketing Society Fellows and guests will lead an interactive discussion examining the present and future of AI in marketing. You'll learn key insights around adopting AI as well as best practices for implementation.
We'll also devote time to addressing your questions during the Q&A session. Whether you're an AI skeptic or enthusiast, please join us for an engaging dialogue on the AI transformations ahead.
Our host for the session is Fellow of The Marketing Society, Alison Orsi, Board Advisor, Consultant, and Executive Coach. Joining her are our speakers Alex Dalman Head of Social and innovation, VCCP, Fellow of The Marketing Society Erica Kerner MD, Global Head of Sponsorship & Events, Standard Chartered BankMD, and Emma Cantwell Director of Marketing & Communications, Mohamed bin Zayed University of Artificial Intelligence, will lead an interactive discussion examining the present and future of AI in marketing.
Global Conversation AI: End of Marketing or a New Era?
Alex will be sharing a case study with us of use of AI tools to help marketers use brand assets in an easy way and will be sharing a demo in the session.
Erica will be sharing her perspectives on AI from a sports industry perspective
Emma will be sharing insights from her previous experiences with AI, examples of AI and how she adapts it to her daily work life
Please register to avoid missing out on this impactful and insightful event and we look forward to seeing you there!
THE DETAILS
Wednesday 13 March
5am ET, 10am GMT, 2pm GST, 6pm HKT/SGT
We hope you can join us for what will undoubtedly be a lively, engaging session with plenty of opportunities to learn from each other and get prepared for the new year ahead.
About our Global Conversation series
In line with our mission to help you do well in your careers and do good your organisations and society, we’ve designed our Global Conversation series to enable members like you to get to grips with the latest global industry opportunities and challenges from the rise of the creator economy to tech & AI, changing consumer expectations, long term brand growth, sustainability, equity versus equality and more. Each month we’ll take a deep dive into the emerging topics that are at the forefront of marketers’ minds right now and explore them together.
Views from our members:
“Generative AI is a tool used to elevate your work, allowing a greater focus on creativity, understanding your customers and gaining market insights” – Moadh Bukhash, Chief Marketing Officer, Emirates NBD speaking at Dubai Lynx March 2024
Andrew Au, a Fellow of The Marketing Society left us this short video message on AI in marketing
Book your space
All membership types: This event is included in your membership, please ensure that you are logged into your membership account to book events online
Non-Members: If you are interested in finding out more about the value membership can offer please contact [email protected]
Speakers
Alex Dalman
Head of Social and innovation, VCCP
Erica Kerner
MD, Global Head of Brand Partnerships, Sponsorships & Events, Standard Chartered Bank
Emma Cantwell
Marketing and Communications Advisor and Lecturer
