Save the day for something different. Designed BY and FOR leaders like you, Digital Day is coming
Today, the digital world offers an ever-growing number of new and fantastic possibilities to drive growth, build recognition and create exceptional, exciting customer experiences.
The question is, how do you make the most of what's out there?
Following the success of Digital Day Scotland, we're launching Digital Day UAE on Tuesday 10 May, 8.30am – 12.30pm live in Dubai.
We know that the biggest challenge for marketing leaders right now is simply keeping up. Digital Day is curated to help cut through the noise and help you embrace the opportunities that work best for you.
We'll demystify the shiny new toys, myth bust the memes and explore how experts have connected the dots to connect to customers. Join us to connect, collaborate and discover what YOU need to know to start a marketing revolution.
9am - 9.40am | Marketing in the Metaverse
In this session, Meta team will introduce the audience to the concept of the metaverse, Meta's vision for our metaverse, and raise awareness around the tools that exist today that can be considered bridges to the metaverse to come in 10 to 15 years.
Meta will share and explore:
- Details of their responsible innovation principles and what they hope their role is in building for the metaverse
- Examples of foundational products that give a glimpse of the future state of the internet
- Case studies that showcase emerging technologies like AR and VR that demonstrate business success across marketing objectives
With a live Oculus Demo
9.40am - 10.15am |The Digital Transformation of Tomorrow
Relevancy in the digital age demands innovation. Reimagining processes, culture and customer experiences need to be at the forefront of every business’ organisational strategy.
In this session, two industry innovators share their successful transformation case studies and how they’re trailblazing new paths in their industries.
Discover practical tips – from the marketing tech tools that will maximise your efficiency, effective customer strategies to grow your business, to insights on adopting a single customer view, reinforcing new behaviours, and the marketing metrics to measure to map a clear path to success.
10.30am - 11.10am | Opportunities in gaming for marketers
Gaming today is one of the fastest growing industries, especially in the Middle East region with local governments making big investments into this growing space. Our panel of experts will discuss the opportunities in gaming for marketers.
- They will provide insights into how to reach the elusive Gen Z audience, why brands should take gaming more seriously and include the gaming space as part of their marketing mix.
- Explore the landscape of gaming in the Middle East, from the growing e-sports teams in the region to influencers and content creators, from tournament organizers to publishers and tech companies (both local and international) who can help brands get the reach they need and guide them in navigating this complex and exciting environment.
- Discuss the kinds of content gamers find most engaging, what gamers expect from brands, and some best practices of brands who have run successful campaigns in this space in the Middle East. And look at upcoming trends which can give brands some innovative ways to engage with gamers such as the use of NFTs and branded in-game content.
Be part of the experience
Members: Your place is complimentary as part of your membership. Book now via the button below
Non-members: Register your interest below and a member of the team will be in touch
Spaces will be first-come, first-serve, so grab yours whilst you can