This year’s programme of speakers and breakout sessions is designed to inspire, challenge and help you think differently about how to be an effective marketer.
We will be looking at a range of topics, including:
- Effective Content Strategies
- Voice Technology in Marketing
- How to Harness AI and Maintain the Competitive Edge
- Blockchain – what you as marketers need to know
- Effectiveness: Has digital has skewed marketers too far into sales-driven advertising?
We will examine best practice for marketers, look at some of the big brands and what innovations are working for them, as well as exploring trends and what might be coming next.
This year’s event will be hosted by the Georgie Barrat, presenter of TV’s the Gadget Show and Tech Journalist. As well as expertly leading us through a packed programme, Georgie will touch on how companies attract, retain and nurture female tech talent, a topic close to her heart.
Programme
Speakers include:
Les Binet is a world-renowned expert in the field of marketing effectiveness and will explore the question: ‘Has digital has skewed marketers too far into sales-driven advertising?’. He will share his latest research into the optimal balance of brand building and sales activation-based advertising and the impact of digital and data in the mix.
After launching 5 years ago Bloom & Wild has been recognised by Deloitte as the second fastest growing company in the UK and the fifth fastest growing business in Europe with a growth rate of 13,818%. Bloom & Wild is a member of Tech Nation's Future Fifty, Bloomberg Business Innovators and City AM's The Leap, and has had widespread press coverage across the UK, Germany, France and Ireland. We are delighted that Head of Brand, Marisa Thomas will be joining Digital Day to talk about ‘Effective Content Strategies’. Prior to Bloom and Wild, Marisa was Global Lead on Audience Development for the New York Times and so brings a global perspective to successfully building a brand.
Gawain Owens Digital Strategy Director at Jellyfish – The World’s Biggest Boutique Agency. He has over 17 years of industry experience and is widely recognised as a digital and programmatic thought leader. He has worked for a range of publishers and brands, including Fish4, CareerBuilder, Nestlé and Diageo, where he was head of programmatic. At Jellyfish, Gawain works across the agency’s client base offering strategic digital support and consultancy to brands as they continue to transform for the digital age. Passionate about programmatic, Gawain was seen as an early advocate and thought leader when working brand side at Nestlé. Not shy of discussing topics such as transparency, tech ownership and operating models, Gawain is likely to challenge your current thinking!
Blockchain is still perhaps perceived as the most difficult emerging technology for marketers to grasp, but there’s a lot of practical use for it. Professor Chris Speed is Chair of Design Informatics at the University of Edinburgh where he collaborates with a wide variety of partners to explore how design provides methods to adapt and create products and services within a networked society. Chris will navigate us through Blockchain and explore some of the practical applications and uses that are brands should be considering when developing e-commerce platforms and interacting with customers.
Trtl pronounced (turtle) was established in 2010 when co-founder Michael Corrigan and his University friends attended an inspirational talk by Scottish Entrepreneur, Sir Tom Farmer whilst at University. He spoke with passion for life and the adventures he’d had. Michael knew them that he wanted to create something special and that something, was born in Trtl. Michael will be sharing his experience of building an E-commerce business from start up.
Periklies Antoniou has been transforming the way Diageo brands drive innovation within marketing by building innovation workstreams with start-ups and media partners as well as deploying a successful ‘test & learn’ program, enabling brands to trial new concepts in AI, AR, VR, chatbots and voice to name just a few areas. Peri will be speaking about the work Diageo are doing, exploring voice as an interface, and what voice technologies can do for brand and consumer interactions.
Nick Noble is a senior digital marketing strategist with 20+ years broad and deep expertise across marketing disciplines whether planning real-time cross-channel marketing including precision advertising or forecasting the business value of consumer engagement for a FMCG/CPG brand. A brave and eternally curious marketer with agency, technology platform, product brand owner and in-house team experience currently fascinated with how Artificial Intelligence is changing how we work with each other and our technology - Human & Machine beats Human or Machine every time. Nick will be speaking about the future of AI in Marketing.
We are delighted to welcome back our title sponsor, Reach Scotland and supporting sponsor Republic of Media.
You can download the full event programme here.
