Join The Marketing Society and WARC as we deliver lessons in Creative Impact and what it means to use creativity as a force multiplier, to build, protect and grow a brand in the current media and economic environment. Amidst the extreme pressure on marketing budgets, there is an urgent need to prove the role of creativity in supercharging sustainable growth.
Hear from the latest creative thinkers including WARC, Media.Monks, judges from Cannes Lions and industry leaders as we celebrate and unfold the diverse forms of creativity in Asia and bring to you the top and latest insights, best practices, experiences, and perspectives.
Sessions on the day will cover:
- Rapid-fire welcome address on Why Marketing Matters by Sophie Devonshire, CEO of The Marketing Society & author of Superfast: Lead at Speed.
- Lessons in Creative Impact by Rica Facundo, APAC Editor, WARC and Ed Pank, Managing Director APAC, WARC, diving deep into the key lessons, trends and insights from WARC's Creative Impact track at Cannes Lions 2023.
- Unlocking the power of Culture to create impact by Media.Monks, delivering insight into how culture has shifted in Asia and globally and what to start AND stop doing today.
- A panel discussing what Creative Impact looks like in the work, led by the region's 2023 Cannes Lions judges;
- Sisca Margaretta, Chief Marketing Officer, Ex-Experian & Standard Chartered Ban
- Justin Halim, Expert Partner, APAC Marketing and E-Commerce Practice Head, from Bain & Company
- Farrokh Madon, Chief Creative Officer, Merkle B2B APAC
- A thought provoking debate on whether the era of brand purpose is more hype than substance
- Rapporteur by Paul Coxhill, CEO, WARC delivering on the spot takeaways from the day
You'll walk away from this event understanding:
- Actionable ideas and examples from across the industry that are agenda-setting and challenging
- Provocation and inspiration from brands that have built businesses on the back of creativity
- Exclusive new research into the drivers of effectiveness - and how to convince the C-suite to invest in them
- Clear direction on future challenges within the industry - and how to respond to them effectively
There will also be plenty of time to continue the discussion over drinks and canapes after the main event.
With thanks to our partners WARC for driving the content.
With thanks to our friends from Media.Monks for powering the experience.
Date: Wednesday 20 September
Time: 3:00pm - 6:00pm SGT followed by networking, drinks and canapes
Location: Media.Monks, Jit Poh Building, 19 Keppel Road, Singapore, 089058
Hosted by: Wendy Walker, VP of Marketing ASEAN, Salesforce and Chair of The Marketing Society Singapore
Who can attend this event?
- Members: This event is complimentary as part of your membership, book now to reserve your place.
- Guests of WARC (invited directly by WARC)
- Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please register your interest by booking a place and we will contact you to confirm. Please note this option is only available to non-members who haven't attended a event in the last 12 months and are senior marketers (no sales roles).
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