Community: The Marketing Industry Sprintathon 2026 | England
England
12:30pm to 4:00pm // 15 April 2026
Register now
On 15 April, the marketing industry will come together at Battersea Park for an afternoon that creates lasting impact. Teams of 4 will compete in a high-energy relay, with each team running 400m (4 x 100m) whilst collectively, all teams complete 105 laps to cover the full marathon distance, raising funds for Stand Up to Cancer.
Cancer affects nearly everyone. Last year, our industry came together and raised significant funds for life-saving research. Since the first Sprintathon, we've collectively raised over £1 million. This year, we're aiming for £100k more.
Your team. Your industry. Your chance to be part of something bigger.
Venue
Battersea Park Millennium ArenaDate
15 April 2026Time
12:30pm - 4:00pmDress Code
CasualHow can you get involved?
The Format
It's simple. Your team of 4 runners competes in a fast-paced relay:
- Your team runs: 400m total (each of your 4 runners does 100m)
- One baton passed between your teammates
- Compete against other industry teams for fastest time
- Collectively, all teams together complete 105 laps (full marathon distance of 42km)
- High-energy atmosphere racing alongside the marketing industry
You only need to run 100m each. That's it. One lap around the track, then you pass the baton to your teammate. No marathon training required.
Think of it as a mash-up of the Olympics, a knockout tournament, and the best sports day you never had.
WHY JOIN?
Fund Life-Saving Research
Your team entry funds vital cancer research through Stand Up to Cancer. Since 2015, Sprintathon has raised over £1 million. Every team that signs up brings us closer to breakthroughs that save lives.
Compete with Your Industry
Race against teams from agencies, brands, and marketing businesses across the country. Fastest lap times. Best team spirit. Bragging rights for a year.
Build Your Team
There's something about running together that builds genuine camaraderie. You'll finish the day closer as a team, guaranteed.
Be Part of a Movement
When the marketing industry comes together, we prove that commercial success and social impact aren't separate goals. They're part of the same story.
The Achievement
You'll race as a team. You'll raise funds for cancer research. You'll have stories to tell. And yes, there will be t-shirts and ice cream!
CHECK OUT WHAT IT'S ALL ABOUT
Content around Sprintathon
Why get involved?
See our very own The Marketing Society team explaining their reasons in a Love Actually style!
See the photos
Check out the photos from our 2025 Sprintathon and see the fun being had
Get the playlist
Get motivated for some training with our Sprintathon playlist supplied by team and runners
TICKET & PRICES
Per Team (Teams of 4)
£1200+VAT
Members
Log-in and register your team
Non-Members
You can register your team by contacting our bookings team [email protected]
See What You Are Signing Up For
In Partnership With
Supported by
THE FAQs
Do we need to be experienced runners?
Absolutely not. Each person only runs 100m (once around the track). You can jog it, power walk it, or sprint it. It's about taking part, not being an athlete.
What if we can't make a full team of 4?
Get in touch and we'll help you find teammates. We can connect you with other partial teams or individuals looking to join.
How do I get to Battersea Park?
By Tube:
- Battersea Power Station (Northern Line) - 13 minute walk
- Sloane Square (District & Circle Lines) - 20 minute walk
By Train:
- Battersea Park Station - 10 minute walk
- Queenstown Road Station - 10 minute walk
By Bus: Routes 137, 344, 436, 44, 452 stop at Battersea Park/Chelsea Gate - 6 minute walk from the arena
What should we wear?
Comfortable running/sports clothing and trainers. We'll provide race numbers. Bring layers as it's outdoors in April.
What happens if it rains?
The event goes ahead rain or shine. Bring waterproofs if the forecast looks dodgy!
Can we bring supporters/colleagues to watch?
Absolutely. The more the merrier. Supporters are welcome to cheer from the sidelines.
Can we help you raise the profile of Sprintathon and get more teams signing up?
Yes absolutely - we have a social media plan - please email [email protected] and she can tell you how to get involved
