One of the many benefits of belonging to our global network is the chance get up close and personal with purpose-driven, changemaking marketing leaders – someone you’ve probably read about and wondered how they got where they are today.
So we hope you can join us for this very special CMO Conversations event as part of AdWeek with Claire Cronin CMO of one of the world’s most prestigious football clubs - Chelsea Football Club.
In conversation with our CEO Sophie, Claire will chat about her experiences and share insights on building a global sports brand, leveraging digital marketing strategies, and connecting with fans worldwide.
In today’s super competitive sporting landscape, effective marketing is crucial for teams and clubs to stand out. In this session, we’ll explore the unique challenges and opportunities faced by marketing leaders in the world of professional sports. Claire will share her thoughts on:
- Building a strong and recognisable global sports brand
- Leveraging digital marketing strategies to engage fans worldwide
- Creating immersive fan experiences that foster loyalty and passion
- Navigating the complexities of sponsorship and partnership marketing
- Adapting marketing strategies to stay ahead in a rapidly changing sports industry
Don’t miss this unique opportunity to learn from one of the leading marketing minds in the world of professional sports as well as gaining a rare glimpse behind the marketing scenes of this world famous football brand.
THE DETAILS
Date: Wednesday 15 May
TIme: 3.40-4.10pm
Venue: Advertising Week, 180 Studios, 180 Strand, Temple, London WC2R 1EA
This will take place on the Technology Stage
Book your space
All membership types: This event is included in your membership, please ensure that you are logged into your membership account to book events online
Non-Members: If you are interested in finding out more about the value membership can offer please contact [email protected]
Speakers
Claire Cronin
CMO, Chelsea FC
